Question: What should come first: My budget or a fundraising plan?
How do I balance what I might need to spend on a campaign versus how much I can realistically raise?
It’s best to first make a lean budget — find out how many active voters you will target and reach out to, then get price quotes from local vendors for things like mail and printing. Then figure out how you will raise enough funds to reach your targeted voters a couple of times leading up to the election.
Fundraising, and therefore your fundraising plan, drive the budget. Your budget is the amount of money coming into the campaign.